In addition to the exhibition, the India Label Show ran conference sessions on the first three days of the show. The conference was chaired by Mike Fairley, label guru, and Andy Thomas, Managing Editor of Labels & Labeling. The conference explored the most important subjects in the label community, among which were: brand protection, the future of digital technologies, end user requirements and successful print buyer - converter partnerships. The panel discussions had a mix of end users, designers, converters and suppliers; there was a lively discussion from the floor as label experts reviewed challenges facing the label industry in India and pondered on best solutions for suppliers, converters and designers to jointly deliver a successful product for the end-user. Brand owners, Colgate, Moser Baer, Unilever, Ranbaxy, among others, made a very valuable contribution to the debates.