What Will It Take to Survive?

I recently heard two simple comments that ring loud and clear; first, the old adage, “With all crisis comes opportunity,” and second, a slogan used successfully by Bill Clinton’s presidential campaign in 1992 (in a previous recessionary period), “It’s the economy, stupid.” pP

Kevin Karstedt is president of Karstedt Associates, Ltd. His firm works with brand owners, package printers and converters, and companies that develop tools for use in the package development and printing industries. He can be reached at 716-992-2017, or by email at kevin@karstedt.com.