What Will It Take to Survive?
In tough economic times, survival is a strategic objective for many companies in the package-printing industry.
Profile of the survivors
It is safe to say that companies that were strong when the downturn started have the best chance of weathering the storm. Companies with strong financial standing in 2007 were not there because they were treading water. They had to invest correctly, have the right customers (and serve them well), have the best employees (and treat and train them well), and have products and services that are priced right and in demand.
- Companies:
- AWA
- Karstedt Associates
- People:
- Kevin Karstedt
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