What Will It Take to Survive?

On the other side of the value proposition coin, The Nielsen Company (www.nielsen.com) reports in its “Consumer Insight, February 2009 – Issue 15,” that consumer product companies are still moving ahead with high-end product launches. The report states, “Many would be surprised to learn how many premium-priced initiatives are active in-market right now—over half of the items that Nielsen is tracking are priced at a premium to their parent brand and/or respective category.”