In a competitive market, the industry’s demands on release liners are ever changing, but innovation is ever present.

By Missy Smith

According to UPM’s John Smedley, sales director, North America, for Specialty Papers, the release liner world is changing. The industry is demanding greater efficiency, higher quality and speeds, automatic label application, and sustainability and forest managment, he said. As a result, cooperation throughout the value chain is crucial in facilitating innovation.