Integrate for Success

Flex pack application

Tiede is bullish about flexible packaging. He considers it the packaging format of the future, especially when you look at other regions of the world. "Asia, for example—consumers there have leapfrogged other packaging formats and moved directly into the flexible packaging format as the package of choice," he asserts. "Clearly we're seeing it in Europe. So, it will be a global phenomenon, and we will continue to see growth in this space."