Integrate for Success

He cites the following example as an illustration of how installing the new system resulted in efficiency improvements. "Not long ago, one of our vice presidents of sales called and said he was able to respond to a specific request with a customer on the phone that took a total of 3.5 minutes—he timed himself," laughs Tiede. "Previously it would have taken a couple of days to aggregate that data and would have required at least two people to go into the systems to pull the information out. So, from an efficiency standpoint, being able to respond in real time to our customers is critically important."