Engineered for Endurance

A durable strategic plan

While the compelling cost structure of digital printing for ImageTek Labels' manufacturing customers is a beneficial bridge into this new service offering, the real headline associated with the company's digital investment is its intention to enter the prime label market, including beverage, beer and wine, and food packaging applications. "We will now be competing in the prime label market where high-quality labels are desired in short runs or with variable printing," Baker announces. To support and enhance this effort, a new Web site will facilitate the acquisition of new customers with instant quoting services and custom job design capabilities.