Engineered for Endurance
A new brand of engineering
In an evolutionary development that again parallels the ever-changing needs of its manufacturing customers, ImageTek Labels opted to expand its own capabilities in June 2012 with the purchase of a Jetrion 4900 UV inkjet digital printing system, a technology launched by EFI at Labelexpo Europe last year. ImageTek Labels chose the Jetrion, says Baker, because it was the one most compatible with current customers' label products. "[Other digital printing systems] could not provide a finished, durable label," she states, adding, "The inks would have run or the media simply would not work in the machine." Baker also expects the versatility and price points of the technology to attract additional work from these customers.