Engineered for Endurance

Equally important to ImageTek Labels' solid growth, Baker contends, is the company's philosophy of treating each incoming job as an individualized application—even going so far as to incorporate label testing into the production process when new solutions are developed. "Oftentimes, our customers find us when other alternatives have failed to hold up to the demands of their application," she notes. "We differ in that we work closely with our customers, asking the questions and understanding their processes to offer materials that suit their needs. We engage them in their process, identify the hurdles in the application profile, and share our industry experience to get them to the right solution."