Engineered for Endurance

Baker pushes the appeal of digital printing technology even broader, saying, "it will be easier to accommodate every sort of buyer." In turn, she notes, "[digital technology] makes it easier for customers to do business with label suppliers." Of particular universal benefit is the press's laser diecutting capability, which Baker emphasizes allows the production of labels in any size or shape with any printed information, without tooling or plate charges. In addition, she looks forward to the opportunity digital printing will afford to expand ImageTek Labels' custom work portfolio and provide "as good if not better print quality" for integrated artwork.