IIMAK and InkSure Enter Into Exclusive Distribution Agreement
“We are please to enter into this agreement with InkSure. We feel that this partnership and the development of TrackSure will be a huge asset to IIMAK’s TTR security offerings,” said Rick Wallace, senior vice president of marketing for IIMAK. “Many of our existing customers are looking for a secure way to track products in order to prevent product diversion, (in which authentic products are diverted into other channels and markets than those intended by the manufacturer), TrackSure can provide them with a tool in preventing this from happening. The TrackSure solution provides such security in the form of covert barcodes that will not be detected by tools commonly used by gray marketers, such as black lights. More importantly, these barcodes can not been seen by the naked eye, even when authenticated by its proprietary reader. In addition, TrackSure utilizes existing barcode symbology for plug-in connectivity to our customers’ existing logistics and information systems.”
- Companies:
- IIMAK