Iggesund Expanding in North America
Iggesund Paperboard is expanding distribution in the United States, making its flagship product, Invercote, available coast to coast. Increasing interest in Invercote’s unique properties from brand owners on the West Coast, and some key new business acquisitions made expanding west a natural next step. Iggesund will focus its sales and marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.
“Unlike domestically produced paper and paperboard grades, Invercote is manufactured using a multi-layer construction, which means that it will not crack on the fold; neither with nor against the grain. This is a powerful selling point, which is further strengthened by an environmental sustainability platform,” said Neal Haussel, sales director and marketing manager, U.S.
Enhanced distribution from coast to coast in the United States is just one step in Iggesund’s effort to become a unified global entity by strengthening its service platform outside Europe. In step with that effort, the company has launched a broader service concept, Care by Iggesund, which emphasizes the resources and support functions including fast, easy ordering of samples, product safety information and certificates, and access to the analytical services of Iggesund’s Laboratory for Sensory and Chemical Analyses. Iggesund’s extensive environmental documentation serves as a guarantee that customers will not have any unpleasant surprises regarding the origins of forest raw material.
