"The converting and package printing industry truly has become a global marketplace," says Boyle. "More and more suppliers need to interact directly with their customers around the world, and many converters are increasingly seeking cost-effective solutions from their peers across the globe."
One of the first decisions made by Boyle and his management team was the location of the inaugural event. Orlando came to the forefront not only because of the region's obvious drawing power, but more importantly, because of the advantages it could provide both exhibitors and attendees. "We saw the need to move the show out of the Midwest and felt that Orlando provided an attractive venue in terms of access and cost-effectiveness for both exhibitors and attendees," states Boyle.