IADD Diecutter/Diemaker of the Year - Well Worth the Wait

Self-sacrifice merits reward

While Larson's resume certainly speaks for itself, it was yet another selfless act last year that helped earn him packagePRINTING's 2002 IADD Diecutter/ Diemaker of the Year award. He agreed to set aside his own annual Symposium to allow the IADD to present its first Diecutting Odyssey trade show and educational experience, benefitting those companies that wish to send their personnel to only one major event a year. In turn, the IADD used Larson WorldWide's management services. "Bob always puts the IADD at the top of his list throughout all of his business activities, whether it is noting companies' IADD affiliation in his program books, or using his influence to secure topics and speakers for programming," says IADD CEO Cindy Crouse. His nominators agree.