Hub Folding Box Co. Captures  Top Honors in packagePRINTING’s  Excellence Awards

By Tom Polischuk

The Stolichnaya 2009 VAP is comprised of a carton and tray. The carton is made from 100 percent recyclable PETE and the tray is made from rPET (recycled PETE). Its sustainability credentials also include the use of UV inks that contain no VOCs.

"The Stolichnaya VAP speaks to the product image through use of Hub's Liquid Ink Technologies, high-end performance design, and product visibility," says DiRico. "By reverse printing on one face of the sheet, the ink is protected on the inside of the carton set, thus eliminating the need for an additional component. In addition, the exterior of the package was stamped to maintain the high-end look of the Stolichnaya brand."