HP Indigo press enables unique baseball card promotion

Developed with the goal of reinforcing the Drumstick brand name during the current baseball season, the Nestlé Drumsticks program began earlier this year, with a baseball card offer appearing on every package of vanilla Drumsticks in the U.S.

“Finding opportunities, especially those that create new products through web-to-print applications, is central to what HP offers its customers in the Print 2.0 world,” said Rich Raimondi, vice president and general manager, U.S. Graphics Solutions Business, HP. “DPI is doing what digital printing does best with HP Indigo technology ; pursuing profitable growth in a unique application where unmatched image quality can lead to high value and high demand.”