HP Indigo "Digital Supermarket" at Interpack 2011

“Many of our customers, who have worked with conventional printers in the past, say they notice the cost savings that come with choosing digital print,” explained Robbert Vugts, managing director, Vila Etiketten. “Customers no longer need to order 20,000 labels if they only require a few thousand, and they no longer need to keep excess stock. Instead, they can just re-order labels in short-runs at any time and be confident we will deliver a quick turnaround – a crucial requirement for some of our retail customers who need to order labels to promote the latest campaigns at short notice.”