HP Indigo "Digital Supermarket" at Interpack 2011

“Today’s brand managers are looking for ways to add value and differentiate their brands,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “HP Indigo digital printing, with print quality as good as or better than flexo, enables brands to be quickly and easily refreshed and labels and packaging adapted quickly for seasonal promotions, special events or even language versions. Many brand managers have also discovered the benefits of using digital printing for prototyping and market trials, where cost-effective test products may be produced on final substrates.”