HP Indigo Capture Program Drives Business Growth

Since being formally launched in October 2006, the HP Indigo Capture program has achieved a number of significant milestones and achievements such as:

• 17 percent increase in the number of visitors to the myhpindigo.com portal, driven by new services such as a supplies ordering advisor and a media locator(1)
• A 400 percent annual growth in Dscoop membership, with an anticipated 45 percent increase in attendance at this year’s annual conference
• More than 140 workshops and sessions offered by HP and Dscoop covering technical, sales, business and label and packaging issues
• More than 2,800 hours of individual HP Indigo customer consulting time logged by HP Business Consultants
• Launch of a 12-city “GO Digital” tour to spread awareness on the benefits of digital printing
• The unveiling of user-customizable marketing templates, including the first such templates to include market data information from leading graphic arts analyst organizations
• The creation of fully-featured commercial print and label estimator tools for comparing and contrasting digital and traditional printing processes and accurately identifying crossover points for one method or the other.