HP Indigo 200K Digital Press Makes US Debut at Dscoop
At dscoop Edge World Expo, HP Indigo is showcasing for the first time in the U.S., the new HP Indigo 200K digital press. With the debut of the new roll-fed press, HP aims to give U.S.-based flexible packaging printers a competitive edge with better productivity, reduced energy consumption, and minimal waste.
The company says its new press is based on the only field-proven digital technology for digital flexible packaging and on a successful install base of more than 300 HP Indigo 25K digital presses, series 4, worldwide. The new series 5, HP Indigo 200K digital press, prints up to 183 fpm, which HP says dramatically increases the productivity of high-margin, sustainable short runs of digital flexible packaging, to be delivered in days, not weeks.
In a written statement, Noam Zilbershtain, VP & GM of HP Indigo & Scitex, says “Flexible Packaging is a growing market, and as HP Indigo customers are growing much faster than the market3, I have no doubt that the HP Indigo 200K digital press will open the door for more flexo converters who want to join the success, and reign in industry 4.0.”
Zilbershtain also noted that although the HP Indigo 200K was designed to accelerate the adoption of digital printing in the flexible packaging market, the press can serve the “the growing requirements of the label and shrink sleeve industries for higher productivity and wider format.”
The HP Indigo 200K digital press boosts a 30% increase in speed and 45% boost in productivity compared to the HP Indigo 25K4. Featuring gravure-matching color quality based on the HP Indigo Liquid Electro Photography (LEP) and One-Shot Color technologies, the new press offers the widest available range of ElectroInks and is designed to print high coverage packages with white on the majority of industrial substrates — both surface and reverse.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
