HP Graphic Arts Organization Brings Print 2.0 to Life

HP Indigo presses are also part of a new, emerging market for commerce in the form of transpromotional printing. This new application, enabled by the offset-quality color, speed and reliability available with the latest-generation digital press technologies, gives marketers the potential to outperform traditional direct mail response by combining data-driven, personalized marketing and promotional offers with “must-read’ statement and billing documents. Today, HP is announcing its first full-scale customer application in this market – the production of eight-million monthly credit card transpromotional statements on six HP Indigo press w3250s installed at direct-mail firm Oniya Shapira in Asseret, Israel.