HP Graphic Arts Organization Brings Print 2.0 to Life

HP unveiled its “What Do You Have To Say” marketing campaign today, which will have specific Graphic Arts components in Q1. In keeping with the campaign’s theme of self-expression is a new, impactful, book enabled by digital print technology. Author Mark Hoog’s “Letters from Katrina,” a new full-color self-published book printed by a customer, Lightning Source, on HP Indigo presses, features the full-color original artwork of children affected by Hurricane Katrina, along with first-hand accounts of the 2005 natural disaster in the form of their real-life pen-pal correspondence. The book, completed from concept to final product in a matter of months, showcases how color books-on-demand capabilities provide an avenue for authors and contributors that would not have immediate access to the mainstream book publishing community. Lightning Source on-demand solutions allowed quick turnaround on a special paperback version of this incredible book.