HP Capture Program Brings New Offerings to Dscoop Users’ Conference

The new HP Capture on the Road events are a series of sales training seminars delivered by HP business consultants, a team of veteran graphic arts professionals who each have, on average, more than two decades’ worth of industry experience performing in-depth analysis, marketing strategy development and other essential print business marketing tasks. In the seminars, graphic arts professionals will learn about selling the value of digital to move prospects beyond the price conversation. The training will help print service providers (PSPs) identify digital printing opportunities and apply essential consultative skills in selling printing while learning about the competitive advantages, resources and tools available from HP. The seminars will be held in the spring and early summer in the San Francisco, Philadelphia and Chicago metro areas. Final HP Capture on the Road dates and registration information will be available online at www.dscoop.org