HP Breaks Annual Page Growth Record

The rise of digital printing in key industries such as photo, publishing, and labels has contributed to the growth of HP Indigo press installations and impressions. Emerging high-growth niche areas for HP Indigo include:

• Books-on-demand: HP Indigo presses cost-effectively produce full-color and mixed monochrome/color texts on demand, eliminating the minimum run lengths required for offset printing. Customers such as Amazon, which installed multiple HP Indigo presses in 2006, are using digital to increase the number of available titles, including texts that were previously not available on demand.
• Photo merchandise products such as personal calendars, cards and photobooks: HP Indigo is among the leading brands in digital presses used to produce photo merchandise products.
• Labels and packaging: HP Indigo industrial-model presses, such as the newly released HP Indigo press ws4500, are used to print high-quality packaging and labels. In the past five years, the volume of labels printed with HP Indigo presses has increased by 500 percent.