HP Breaks Annual Page Growth Record

In addition, InfoTrends data lists HP as the leading provider of digital presses for the digital label printing industry. “Achieving the 10 billion impressions milestone demonstrates how the advantages of HP Indigo digital print technology, such as personalization, short-run quantities, and elimination of inventories, are helping HP lead the transformation from analog to digital,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “Our customers are discovering that the real profit opportunity in digital comes from offering the best quality, and this is especially apparent in direct mail and marketing collateral markets, as well as rapidly growing niche markets such as books-on-demand, photo merchandise, and label printing.”