HP Announces Forthcoming Leadership Transition

By Linda Casey

Starting April 1, 2025, HP’s labels and packaging product team will have a new head. When Roi Liraz takes on the role of new Head of the Labels and Packaging Product Team, he’ll bring a wealth of experience in the digital printing arena. Specifically, Roi brings 20 years with HP Indigo, where he played a crucial role in advancing Indigo technology.

Most recently, Roi managed the development of the Indigo V12 Digital Press. HP, a PRINTING United Alliance member, noted in a written statement: “... as system engineering lead for the HP Indigo V12, Roi was pivotal in aligning technology, business, and execution, ensuring seamless collaboration across teams.”

Roi also managed core technology teams in ink, where he further enriched a deep understanding of the intricacies of ink formulation and media compatibility for digital printing. For this role, Roi pulled on his formal training in engineering and physics. Roi earned a bachelor’s degree in physics from Ben-Gurion University of the Negev and a Master of Engineering in System Engineering from Technion – Israel Institute of Technology.

Digital printing continues to play a crucial role in label and package manufacturing. To help your teams learn more about digital printing, PRINTING United Alliance has several resources and events that offer valuable insights and learning opportunities.

For industry insights, consider reading these informative articles from Packaging Impressions:

Brand Owners and Converters Aligned on Digital Printing Benefits: https://www.packagingimpressions.com/article/brand-owners-and-converters-aligned-on-digital-printing-benefits
The Increasing Influence of Digital in Package Printing: https://www.packagingimpressions.com/article/the-increasing-influence-of-digital-in-package-printing

To develop your team’s skills, explore iLEARNING+ courses (https://www.ilearningplus.org) about digital printing and finishing designed for label and package manufacturing professionals, including

Spot Color Management for Digital Printing: https://www.ilearningplus.org/courses/spot-color-management-for-digital-printing
Preparing Files for Digital Enhancement: https://www.ilearningplus.org/courses/preparing-files-for-digital-enhancement

To learn more about the latest advancements in digital printing for labels and packaging, consider attending these upcoming events:

Digital Packaging Summit 2025, scheduled for November 10-12, 2025, at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, FL. Learn more at: https://www.digitalpackagingsummit.com
PRINTING United Expo 2025, happening October 22-24, 2025, in Orlando, Florida. Learn more at: https://www.printingunited.com

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.