How Top Packaging Converters Approach the Diverse Printing Market

By Linda Casey

In this thoughtful analysis, the Packaging Impressions editorial team looks at the impressive research by sister publication Printing Impressions on the entirety of the printing industry. One of the key insights Packaging Impressions garnered from its analysis of the "2024 Printing Impressions 300 list" uncovers a key fork in the road for label and package converters when mapping out their go-to-market strategies. The analysis examines both paths top converters have taken to capture new opportunities and unlock efficiencies.

Furthermore, the Packaging Impressions team looked at the year-over-year revenue trends to uncover actionable insights for converters interested in sharpening competitiveness, adapting to changing demand, and scaling smartly whether the converter is running a single-location shop or managing a national network of label and package manufacturing plants.

Download the comprehensive analysis at https://packageprinting.tradepub.com/free/w_defa8232/

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.