Choosing the Right Label Adhesive
Careful consideration of adhesive choice in package label design is an important factor in overall brand success.
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Kim Hensley
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Adhesive formulation and application surface properties are not the only things that affect label longevity. It is equally important to factor in the environment in which a product will be labeled, transported, stored, and used to ensure that the adhesive you choose possesses the proper durability characteristics. Consider extreme temperatures, or moisture and humidity for instance. Is your packaging going to be subject to the cold of a freezer or winter transportation? Will it be exposed to high heat or sunlight? If it is exposed to sunlight, does it need UV-resistance to avoid being compromised?
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Kim Hensley
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