Choosing the Right Label Adhesive

Choosing a label that is not easily removed and that may even have built-in anti-counterfeiting measures is important in these applications. "Void labeling," for instance, involves an adhesive splitting from the film when a label is removed from a substrate, leaving an imprinted "void" pattern showing undeniable evidence of tampering. Regulators and law enforcement officials are constantly seeking ways to eliminate counterfeit materials to stay ahead of increasingly sophisticated counterfeiters. Product manufacturers can implement different levels of security in product labeling to protect their brands, such as hidden graphics that require special equipment to recognize and reproduce or taggants/markers that are integrated into the adhesives or printed onto labels. Because of the complexity of designing security labeling to protect labels, each measure is dependent upon the product being sold.