Choosing the Right Label Adhesive
Careful consideration of adhesive choice in package label design is an important factor in overall brand success.
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Kim Hensley
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On the other hand, however, there are a number of applications where you might want a label to go on and stay on permanently. This requires a high-performance permanent adhesive—something that an increasing number of manufacturers are requesting. Permanence is especially important with applications that might be plagued by counterfeiting, such as spirit labeling, high-end cosmetics, pharmaceuticals and prescription drug labeling, electronics, games, ink cartridges, and more. Counterfeiting in these realms can not only tarnish brand image, but in some cases have potentially deadly consequences for consumers as well.
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Kim Hensley
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