Choosing the Right Label Adhesive

The next thing to consider from a package labeling performance standpoint is desired levels of repositionability, removability and permanence. Repositionability is determined by the aggressiveness of an adhesive upon initial tack, which can determine whether a label can be removed and reapplied if not positioned perfectly the first time. If labels are being applied to packaging by hand or in small quantities, having a level of repositionability that leaves room for error may be desirable. If the label is being used as part of a package closure system, such as baby wipes or some food packaging, removability is a function of the application. Additionally in some applications, there may be a need for a label to be completely removable from a product, revealing under-label directions or maintaining the clean look of a glass surface, and thus ease of removability may be necessary.