Choosing the Right Label Adhesive

Adhesive performance

One of the first things to consider from a labeling adhesive standpoint is application surface properties. Will the label be applied to a smooth surface or a textured surface? Depending on the composition of your product packaging, will an adhesive need to be conducive to use with low- or high-energy surfaces? With the rising prevalence of various plastics in packaging applications for food, beverage, healthcare, cosmetics, cleaning products, and more, it is important to know the chemical composition of the packaging to ensure an adhesive will stick to the package surface for an appropriate length of time. In addition to application surface properties, consider the shape of the packaging and related needs for conformability as well. In the case of a curved container, such as a lotion or shampoo bottle, conformability is important to avoid tunneling and to ensure label adhesion and longevity.