Choosing the Right Label Adhesive

Aesthetics

It is well known that visual appeal can play a key role in purchasing decisions. As every aspect of packaging design comes under scrutiny as brands compete for consumer attention, remember that an adhesive can contribute to an overall packaging look, not just the facestock.

Consider adhesive clarity, for example. Many high-end products in the food, beverage/spirit, and cosmetic markets are now being packaged with a sophisticated "no-label look" in mind. In order to accomplish this, it is necessary to find the right clear film facestock and optically clear adhesive combination to create the desired label. Depending on the application, not just any clear adhesive will do, either. For instance, in the food and beverage industry where showcasing a product by way of a no-label look is gaining in popularity, it might be prudent to use an advanced clear adhesive with special properties to resist the whitening that many clear adhesives exhibit when exposed to water.