How the Bigger Get Better II

"When we can't get a fingerprint, the proof becomes the target. But there is so much more cost involved for the printer that way. Invariably he will spend extra time in make-ready, and waste more substrate and ink, than if we'd taken a few hours ahead of time to get a snapshot of press conditions. When we know how a given ink set and substrate are going to react, we can make separations and plates that come up to color quicker and represent the proof better."