How the Bigger Get Better

Weissmann explains the process as "product profiling," and says its main purpose is to alleviate clients from having to do field press checks. When a CPC or pharma is preparing to launch a new brand, Schawk performs a press run on everything using actual inks and substrates. Then, using spectrophotometry, they record all the critical press parameters according to a range of acceptable Delta E color variations. Those profiles are then distributed to the individual printing facilities accompanied with a visual contract proof. In addition, all alternate versions of the job, such as additional SKU sizes, are produced at the same time, under the same conditions.