How the Bigger Get Better

Those services include an expansion from traditional image carrier production into a suite of new Web-based products designed to help CPCs and pharmaceutical companies manage their products' brand identity. "It might not show up on the company's balance sheet, but a product logo is a huge asset," says Schawk. "The value we provide is in preserving brand equity by protecting the integrity of a brand's logo and key image elements, no matter where across the world they may be printed."