How the Bigger Get Better

By taking the lead in managing the critical end-user relationship, and by streamlining approval and production oversight, Schawk believes it is playing an important role in helping printers and converters to improve their margins. And, according to Weissmann, you don't have to be a "big" printer to take advantage of it. "When they look at the process model of product profiling, for instance, many printers and converters have reservations about the time and money involved in on-press proofing. But when they look at the actual ROI, they realize they can save as much as five or six times by letting us do all the legwork."