Hot foil stamping experts discuss how package printers can effectively turn heads.

By Missy Smith

The die surface should be smooth and flat to avoid patch-ups during job setup, according to Raney. “The design is very important, and consideration should be given to whether a flat-on-flat, round-on-flat, or round technology will be used,” he says. “For the highest detail or for large surfaces, round-on-round would be the preferred choice.”