Hot foil stamping experts discuss how package printers can effectively turn heads.

By Missy Smith

It’s all in the details

“Because of the inherent nature of hot foil, you will experience a measurable degree of foil bleed. So if the die image isn’t precisely duplicated, you’re simply adding to the problem,” explains Michael See, president of Precision Hot Stamp. “The best way to determine the accuracy of an image, whether it be CNC-engraved, photo-etched, or cold-foil-applied, is to proof the image with a film positive. Place a film positive over the die and view the comparison with a 10X loupe. If you see in excess of 10 to 20 percent bleed, you will be able to determine the final outcome.”