Hot foil stamping experts discuss how package printers can effectively turn heads.

By Missy Smith

“When compared to metallic inks, the mirror reflection is unmatched for brilliance and reflectivity, making the finished product really stand out on the shelf,” says Chris Raney, vice president, Bobst Group, Inc. “When compared to cold foiling, the finished stamped surface is of a much higher quality. Cold foil is like a label stuck on the surface of the board. As a result, any imperfections in the board tend to show through, and the surface therefore, tends to be much less smooth than with hot foil.”