Hitting The Big Screen

Blockbuster or B-movie?

According to Costenoble of Stork, there are some mixed feelings in the industry when it comes to screen printing. "We see some bad market perceptions associated with screen printing such as difficult, expensive, etc.," he admits. "As with any new process brought into a printing plant, time is needed to allow operators to learn and understand a new printing technique." He stresses when good training is used, screen printing is quite simple when compared to flexo.