Hitting The Big Screen

Label printers are becoming increasingly aware of consumer demands for more specialized labels, particularly bottle-beverage labels, Nigg says. Due to this and other trends, screen printing is becoming a more appealing option.

"We see the health and beauty market as still the largest for screen-printed labels," adds John Costenoble, sales manager for Stork Rotaform. "We are seeing high growth in the beverage market—wines, beers, [and] soft drinks are using screen-printed labels for more eye-catching effects."