Hitting The Big Screen

The demand for screen printing is on the rise—and could be the ticket to a blockbuster summer for package printers.

By Chris Bauer

IT LAYS DOWN ink thicker than the British accents of the Red Coats in the movie "The Patriot." The eye-catching graphics it produces grab your attention faster than Renee Zellweger in "Me, Myself & Irene." It's much quicker than any of the bulging characters in "Big Momma's House," and the quality work it produces will definitely keep your business afloat—unlike George Clooney's doomed Massachusetts swordfishing boat, the Andrea Gail, in "The Perfect Storm." Of course screen presses are not usually associated with your local megaplex theater and buttered popcorn, but these analogies between summer cinema and screen give a quick review of how suppliers see the screen printing market.