Hints of a Silver Lining

At last December's PRINT OUTLOOK® 2001 conference in Washington, for example, National Association of Printers and Lithographers Economist Andrew Paparozzi noted if the national economy grows in 2001 and 2002 at only about a 3.5 percent rate, the result could be $1.5 billion less in print sales in 2002 than if it had maintained 2000's 5.2 percent growth rate. "Even a soft landing matters to an industry as intensely competitive as print," he said.