HP Scitex Gives Package Printer New Capabilities

Heritage’s customers are pursuing digital printing for a variety of reasons:

• Prior to the new installation, Heritage sent client work needing higher-quality, medium-run printing out for lithographic printing at a local trade shop. Heritage would subsequently mount the outsourced litho sheets to corrugated board to complete the job. The HP Scitex FB7500 Printer eliminates that process, producing offset-quality imaging directly on corrugated substrates at a lower cost with faster turnaround times.
• Many marketers are boosting revenues through regionalized, versioned, and test-marketing designs produced in shorter runs that are too expensive to produce using analog flexography.
• Small business customers, including several Northern California premium wineries, can now purchase high-end packaging and displays in the smaller quantities they require.
• Larger customers looking to streamline their packaging supply chains are switching from flexo to digital printing on the HP Scitex FB7500 Printer to move to more sustainable, just-in-time manufacturing.

Re-thinking the packaging supply chain