Heidelberg to Show Innovations at IPEX
BIRMINGHAM, U.K.—At this year’s IPEX trade show from May 18-25, 2010, Heidelberger Druckmaschinen AG (Heidelberg, www.heidelberg.com) will be showcasing the latest developments in its product and service portfolio. The company’s booth will focus on current market trends such as lean, environmentally friendly production for print shops. “Our aim is to ensure that our customers are well positioned to face future challenges, and we will work with them to develop and successfully implement new business options in a changing environment,” states Heidelberg CEO Bernhard Schreier.
According to Heidelberg, it still offers one of the best price-performance ratios in the industry due to numerous prepress, press, and postpress innovations combined with the integration of all process steps. The entry of Heidelberg into the large-format sector in 2008 underlines the fact that innovations and, above all, greater customer benefits are the driving forces behind investments in the industry. “For Heidelberg, IPEX is a trend barometer and also an opportunity for the printing industry in 2010,” says Schreier.
Despite initial positive signs in some parts of the world, it is still too soon to anticipate a significant turnaround in the economy in the near future. “Companies who invest in new technologies and new areas of business now, though, will be well positioned for the future,” states Schreier. Heidelberg will be using the trade show to continue redefining parts of the market with further innovations, he says. “Our customers expect us to boost their competitiveness with the latest technologies and a comprehensive service portfolio. We will definitely meet their expectations at IPEX,” he stresses.
Heidelberg provides local support for its customers with a wide range of services that pave the way for sustainable business success. “We will also optimize and expand our range of products and services,” states Schreier. The digital printing market is a segment with excellent prospects that customers will increasingly add to their portfolios and for which Heidelberg is looking for a suitable partner, he explains. “We have the ideal service and logistics network for this, which gives us a clear competitive edge,” Heidelberg’s CEO stated. He added that the two technologies were predicted to successfully continue side by side on the future market.
Schreier also underlines that it is vital not to ignore the structural changes in the industry, but to adapt to them. He adds that the global print volume of just under EUR 400 billion is an encouraging sign for the development of the market and that, when the economy picks up again, commercial printing will recover too and lead to new investments in this offset market segment. Packaging printing has enjoyed greater stability during the crisis and offers growth potential for Heidelberg. “We have systematically geared our range of products and solutions to the requirements of our customers in both market segments and ensured that they represent the state of the art. This makes us confident that both our customers and our companies are extremely well positioned for the recovery to come,” concludes Schreier.
Heidelberg at IPEX 2010:
At the trade show, the company will be providing practical demonstrations to highlight how media service providers, print shops, and postpress specialists can act on current market trends and adapt their portfolios accordingly. Heidelberg will be demonstrating how to optimize business and production processes across the entire value added chain of sheetfed offset printing, while also minimizing their environmental impact.
The numerous practical demonstrations will enable visitors to the event to find out how they can achieve economic success with short-run high-end print applications, stand out from the crowd with creative print applications, and make the internet an integral part of their business strategy.
