Heidelberg to Show Innovations at IPEX
Schreier also underlines that it is vital not to ignore the structural changes in the industry, but to adapt to them. He adds that the global print volume of just under EUR 400 billion is an encouraging sign for the development of the market and that, when the economy picks up again, commercial printing will recover too and lead to new investments in this offset market segment. Packaging printing has enjoyed greater stability during the crisis and offers growth potential for Heidelberg. “We have systematically geared our range of products and solutions to the requirements of our customers in both market segments and ensured that they represent the state of the art. This makes us confident that both our customers and our companies are extremely well positioned for the recovery to come,” concludes Schreier.