Heidelberg Launches Digital Printing Business, Expands Portfolio

Sales support for the digital sector is also in full swing at the Print Media Center in Heidelberg. A Ricoh Pro C901 has been available for product demonstrations since the end of May. These demonstrations give prospective customers the opportunity to see HEI Flexibility—the solutions portfolio that Heidelberg offers for short-run color and variable data printing—live in action for themselves. Preparations at other demonstration centers are also well underway—the Print Media Academy locations in Atlanta (U.S.), Sao Paulo (Brazil), and Kuala Lumpur (Malaysia) and the showroom in Brentford (UK) already have the equipment needed to demonstrate digital printing.