Label Manufacturers Meet at Heidelberg Label Days

Label printing is a growth market
Today, labels make up around 20 percent of the packaging printing segment worldwide. Global demand is currently growing at around 4.5 percent a year and production was approximately 49.2 billion square meters in 2012. The share of labels printed on sheetfed offset presses is growing strongly at present. With the growth rate at "just" 12 percent from 2006 to 2010, the print volume for this technology is expected to increase by 65 percent between 2010 and 2016. "This market segment still offers a great deal of potential for many print shops," said Heidelberg Management Board member Marcel Kiessling at the opening of the Label Days event. "The shift from flexographic to sheetfed offset printing shows that this technology meets the manufacturers' requirements for quality, productivity, flexibility and sustainability in every respect. Our packaging printing solutions are ideal for label production."